There’s so much you need to know about me, but only so little you’ll read. So, I’ll skip the childhood stuff for my memoirs.
I spent my 20s building a creative-led marketing consultancy where brands paid me a lot of money for attention-grabbing ideas. At the same time, I created a community called CRTVCHURCH to dissolve the walls that separated churches from other churches. That worked way better than I expected. The platform grew to 100k+ church creatives.
When I turned 30, I got a little itchy and started dabbling in content creation. That also worked. I went from 10k followers to 200k followers on Instagram in five months. All I did was share videos on the things I found interesting.
But after a few years, I’ve noticed the siren song of enshittification. A problem that’s currently plaguing creative minds. It sounds a lot like “lose yourself in a highlight reel of who you really are by picking a few things that you think will make you more popular.”
I needed to make sense of this song and why it’s wrecking the individuality of creators and brands: to explore alternative strategies to influence, study how disruptors avoided compressing their personalities, and why so many people felt the algorithm worked against them.
The answer became obvious. They haven’t learned how to tell a good story.
Consider my content as my notes from the journey: a place to get an inimitable strategy for storytelling and thoughtful conversation about how we create a world of storytellers who use their influence to promote radical ideas for the good of humankind. Sometimes I will get off topic. And I’m not working on that at all.
