Weekly Email from Nik Goodner

We are increasingly flattening ourselves to be algorithmically friendly. Choosing to either destroy any personality outside of our core product offering or go off-brand and watch the whole thing dry up.

We’ve broken the creative process by trying to force it through the narrow gate of return on investment. We’re compounding the damage by partnering with AI tools that reinforce old patterns using existing data.

My weekly email reconnects creative thinkers to the part of the work that never fit on spreadsheets, because being different is the only way to be remembered.

Trained in strategy, raised on storytelling, and prone to the occasional sermon, I dig into the chaos of where creativity and money collide. Offering a reality check to the lies the industry sells as gospel.